Author Archive

Diana Needham

Speaker, author, and marketing expert

3 secrets for marketing success: Yes, you can stop the overwhelm!

Written by Diana Needham on . Posted in Marketing

Many small business owners and entrepreneurs are confused about how best to market their businesses. There are so many online and offline marketing options that it is easy to become overwhelmed, sit down, and do nothing. For a few moments, let’s put aside our tendency to over complicate  things and consider what would happen if we just simplified our marketing activities.

3 simple secrets for marketing success

Try these 3 simple secrets to re-think your current marketing efforts and consider what changes need to be made to make your life simpler and easier.

  • Be clear about who your market is. Who are you here to serve? Sometimes we view that as our purpose. We all are here to help and serve others. Getting clear on just who those “others” are is the key to developing a marketing plan that works. Why? Because you have to know the “who” you want to attract before you can figure out the strategies to do that.

Small Business Marketing

  • Define just 3 simple strategies that get you in front of those you want to serve…and get really good at those.  Ever viewed marketing as an abstract confusing concept and been easily overwhelmed with all the marketing options available? The options can seem like lions, tigers, and bears..Oh my! (Facebook, Pinterest, video, networking, speaking, blogging, LinkedIn, SEO, whoa!). The 3 that are selected must be ones that work for you and you are comfortable doing. So just pick 3 and get started.
  • Track the results to identify what is working and not working. It makes no sense to continue investing time, money and energy in strategies that are not yielding new business. Rarely do we stop to assess and give ourselves permission to make another choice that is better for growing our business.

If it is time to recalibrate your marketing to get the best results for the 4th quarter, start with these tips.

If you need help with figuring this out, we are here! Just contact us.


Can Tyra Banks, Cindy Crawford and David Beckham improve your business?

Written by Diana Needham on . Posted in Latest News, Planning

It’s true.  Many large organizations, from Eli Lilly to SAS to the Department of Defense, use models to help them improve their businesses.


The most common is a model of the processes that the organizations use to accomplish their goals.  This is followed closely by information models (often called data models) that show what information is needed to execute each process and organization models that show who is involved in each process and what information they need.

Some organizations build “as is” versions of these models as a baseline from which to improve, and then “to be” models to show where they want to go.  These models are particularly useful in large organizations, where lots of people in various locations (and maybe speaking many languages) need to be involved in the business improvement.  For small businesses, this extra effort is rarely necessary – the business owner and key individuals usually know the “as is” business and need only model the future, or “to be” state.

The most helpful use of these models is to take one area of the business, for example, SELL PRODUCT, where performance needs to be improved.  The three models are built (process, information and organization) and each component of the models is evaluated for effectiveness.  The parts of business that need to be improved become very clear as a result of this work.  Enhancements can be made at the model level first and then implemented in a controlled way to evaluate the effectiveness of the improvements.  Frequently, one or two improvements to the models can create significant results in terms of new customers, increased revenue per customer visit or a boost in “long-term value” of each customer.

So while Crawford, Beckham and Banks may not be able to help your business, other models may beautify your profit and loss statement and your balance sheet.

Click here to watch a short video on process modeling for small business success.