Many small business owners and entrepreneurs are confused about how best to market their businesses. There are so many online and offline marketing options that it is easy to become overwhelmed, sit down, and do nothing. For a few moments, let’s put aside our tendency to over complicate things and consider what would happen if we just simplified our marketing activities.
3 simple secrets for marketing success
Try these 3 simple secrets to re-think your current marketing efforts and consider what changes need to be made to make your life simpler and easier.
- Be clear about who your market is. Who are you here to serve? Sometimes we view that as our purpose. We all are here to help and serve others. Getting clear on just who those “others” are is the key to developing a marketing plan that works. Why? Because you have to know the “who” you want to attract before you can figure out the strategies to do that.
- Define just 3 simple strategies that get you in front of those you want to serve…and get really good at those. Ever viewed marketing as an abstract confusing concept and been easily overwhelmed with all the marketing options available? The options can seem like lions, tigers, and bears..Oh my! (Facebook, Pinterest, video, networking, speaking, blogging, LinkedIn, SEO, whoa!). The 3 that are selected must be ones that work for you and you are comfortable doing. So just pick 3 and get started.
- Track the results to identify what is working and not working. It makes no sense to continue investing time, money and energy in strategies that are not yielding new business. Rarely do we stop to assess and give ourselves permission to make another choice that is better for growing our business.
If it is time to recalibrate your marketing to get the best results for the 4th quarter, start with these tips.
If you need help with figuring this out, we are here! Just contact us.