3 secrets for marketing success: Yes, you can stop the overwhelm!

Written by Diana Needham on . Posted in Marketing

Many small business owners and entrepreneurs are confused about how best to market their businesses. There are so many online and offline marketing options that it is easy to become overwhelmed, sit down, and do nothing. For a few moments, let’s put aside our tendency to over complicate  things and consider what would happen if we just simplified our marketing activities.

3 simple secrets for marketing success

Try these 3 simple secrets to re-think your current marketing efforts and consider what changes need to be made to make your life simpler and easier.

  • Be clear about who your market is. Who are you here to serve? Sometimes we view that as our purpose. We all are here to help and serve others. Getting clear on just who those “others” are is the key to developing a marketing plan that works. Why? Because you have to know the “who” you want to attract before you can figure out the strategies to do that.

Small Business Marketing

  • Define just 3 simple strategies that get you in front of those you want to serve…and get really good at those.  Ever viewed marketing as an abstract confusing concept and been easily overwhelmed with all the marketing options available? The options can seem like lions, tigers, and bears..Oh my! (Facebook, Pinterest, video, networking, speaking, blogging, LinkedIn, SEO, whoa!). The 3 that are selected must be ones that work for you and you are comfortable doing. So just pick 3 and get started.
  • Track the results to identify what is working and not working. It makes no sense to continue investing time, money and energy in strategies that are not yielding new business. Rarely do we stop to assess and give ourselves permission to make another choice that is better for growing our business.

If it is time to recalibrate your marketing to get the best results for the 4th quarter, start with these tips.

If you need help with figuring this out, we are here! Just contact us.


Looking For Leaders

Written by Elisabeth Galperin on . Posted in Marketing


Do you remember playing the game “Follow The Leader” in kindergarten?  The greatest joy was being the leader, right?  The best day of the week or month in first grade was undoubtedly the day you were “Line Leader,” leading your classmates down the hallway to the library and the lunchroom.  You can probably still feel a glimmer of that pride and picture that genuine smile on your face.

What happened to that enthusiasm, energy, and excitement you felt, at the age of 7, when you were gifted the title “leader”?

These days, many adults and professionals shy away from the title.  How much extra work will it involve?  What if I make a decision that has a negative result?  What will others think of me? What if I fail?

It is easier, it seems, to follow someone else.  Let others  charter unexplored territory first; let others make the tough decisions & carry the weight- and possibly the burden- of the results.  Let others take on the extra responsibilities and work.

Yes, it is true that it’s often easier to follow – or copy – others.  It is a challenge to build your own road map.   But as a small business owner, and especially for those who are solopreneurs, a shift in your definition of “leader” [and the feelings that the title stirs within] is a must.

Most entrepreneurs chose to leave Corporate America and Big Business to pursue a dream/passion, to experience independence, to find like-minded individuals who “get it”.  Those like-minded individuals are your Tribe!  If you have been following our blog, you now understand that Tribes are key to the success of your business.  And according to Seth Godin, tribes are looking for leaders.  People like doing what other people are doing; they like to fit in and find their own groups.  They want to follow and let others lead!

Bill George states so beautifully in his book True North, “We frequently choose leaders for their charisma instead of their character, their style rather than substance, and their image instead of integrity.”

Do you believe in your character, substance and integrity?  Then be the change, create the roadmap, and assume the energy, excitement and enthusiasm of your 7-year-old self…Lead!